How do your customers track their online orders from your retail store?
Do you send them to a third-party website to track their order?
What if we told you that you could carry your brand to your own tracking page where customers can check their order status in real-time? They can also get personalized marketing messages every time they visit your branded tracking page to create more touchpoints, increase sales, and reduce wismo calls.
The reality is that growing your e-commerce brand isn’t restricted to just the pre-purchase process. In fact, the actions you take post-purchase can increase customer loyalty, brand visibility, and even generate additional sales.
What is a Branded Tracking Page?
A branded tracking page allows you to continue to engage with your customers through a page dedicated to giving updates on their orders in real-time. Customers can receive notifications via email or SMS and visit the branded tracking page for updates. A branded tracking page also allows for retailers to cross-sell, upsell and educate consumers through creative marketing banners.
Overall, branded tracking pages create a consistent, unified experience for your customers. Branded tracking pages allow you to deliver a quality customer experience that matches the quality of your products.
5 Reasons Your eCommerce Business Needs a Branded Tracking Page
Customers want a high level of transparency and visibility when it comes to shopping online. A Branded Tracking Page creates a line of open communication through the last leg of your order journey. This showcases your brand’s commitment to a smooth post-purchase experience.
Here are 5 reasons your brand needs a branded tracking page:
1. Upselling and Cross Selling Products
What better way to turn a first-time customer into a repeat customer than by upselling or cross-selling your products? Up-selling and cross-selling are how brands persuade customers who have already purchased a product to spend more on other items that complement their order.
You have already seen giants like Amazon recommending products in nearly every part of your purchasing order; you can also do that with your customers. Your customers can discover more products that complement their orders.
2. Inspire Brand Loyalty
As retailers, you know that the deal is to have as many repeat customers who will keep purchasing from you. Repeat customers are likely to spend more than first-time customers. Therefore offering an outstanding post-customer experience improves your bottom line.
3. Provide a Streamlined Experience from Beginning to End
A recent survey showed that 66% of shoppers bought goods from one retailer in preference to another because the delivery services on offer were more appealing. In addition, the same study found that 51% of shoppers failed to complete an online order because of poor delivery choices.
Enabling eCommerce order tracking allows retailers to provide the best customer post-purchase experience possible. Buyers can check the real-time status of their shipment with a provided tracking number/order name without needing to contact the seller or track on courier’s sites.
4. Reduce WISMO calls
Perhaps your support team is flooded with calls, or you lack the support to answer these calls. WISMO calls or where my order calls can be time-consuming for your business and expensive. Implementing an order tracking solution, like a branded tracking page, can provide customers with updates about your orders.
5. Branded Tracking Pages and Analytics
A tracking page can track data to gain insight and create relevance in post-purchase marketing. Branded tracking pages that are relevant provide positive ROI, insightful data on customer interaction, and tools to increase revenues.
Do you want to know how your customers are engaging with your brand?
An exceptional branded tracking pages provide easy-to-understand analytical dashboards and reporting tools to reveal data on how your customers are engaging with your brand so you can strategically plan how to improve the customer experience.
Final Thoughts
There are plenty of benefits of having a branded tracking page for your eCommerce store. You can make the most to enhance your customer journey and generate more revenue with a branded tracking page.
Are you looking for a post-purchase experience platform?
Check out WISMOlabs, a leading platform that helps you generate more revenue and improve customer experience. Generate repeat sales increase LTV, and increase brand loyalty with WISMOlabs. Contact us for a demo.
